Our Story & Mission


As with all really good stories this one might take a little time, so grab yourself that cuppa and let me tell you about the power of self worth.


My whole life I have been a bit of an over-achiever. Always top of class, first to adopt new ways of doing things, landing big senior roles, travelling extensively, stepping out there in ways others were too afraid too.


From the outside, the world would look at me and say wow, aren’t you successful, courageous and brilliant.


On the inside the situation was very different. I felt a failure, not good enough and always misunderstood and judged.


I grew up in a loving household however my dad never said ‘well done ‘or ‘I’m proud of you’, or even ‘I love you’. I constantly felt like if I could just do better then he would acknowledge me. It wasn’t his fault but of course those early years implanted a deep belief within me that it didn’t matter what I did I just wouldn’t be good enough.


So I turned to food – it made me feel good, even if it was just in the moment. I piled on the weight and I consequently have battled with it my whole life. In fact I would label myself the ultimate weight-loss tourist. I have seriously done it all. And yes I even felt a failure at that. I kept reinforcing my lack of self worth every time I lost weight, put it on and got fatter.


Then a big whammy. I wanted to have children so when my hubbie and I tried, it just didn’t happen. Years of expensive infertility treatment, and heartache later, my relationship was suffering and yet again I reaffirmed my internal belief I wasn’t good enough. Not good enough to be a mother, a wife or even a woman. And to throw a bit of salt in the wound I have worked in three jobs where children were the central theme!! Talk about punishing myself.


The real lightbulb point came for me recently. I had been holding it together in a couple of jobs where I was in senior roles. Neither of these roles made my heart sing but they paid well enough and I felt like my skills were of value. So here's the kicker, when you are a strong capable woman who believes in making a difference, but has no self worth not only do you sabotage things to prove your belief, but you also manifest a world of judgement, criticism and brick walls.


Enough was enough. I woke up one morning and said no more. And asked myself what would make me feel good. Insanely good. Happy, fulfilled, excited to be alive.


And the answer was so obvious , and so simple, ME.


I needed to choose me. Stop looking for external approval and validation. Stop trying to fit in and be what someone else wanted me to be. Stop believing I had to be perfect to be acknowledged or loved. Stop putting myself down. YES a lot of stops.


And to stop I literally made a choice. A choice in almost every moment. I would breathe and ask myself does this make me feel good about myself? I listened to the answer and acted.


I told you the story was long. Nearly there!


The result was I walked away from my job, ditched the diet mentality, said yes to life, yes to creativity and yes to loving and believing in me. I feel happier than I think I have ever felt and I am so excited every morning to get up and live MY life.


This personal journey around self-worth led me to know I wanted to help other women, who I knew felt the same as I had. Women who may be showing up in the world with confidence but are dying on the inside because they don’t feel good enough. Women living lives that are what they feel they ‘ought’ to be doing, not what they would ‘love’ to be doing. Women who need a simple reminder in every moment that they are incredible, beautiful human beings regardless of how they look. Women who need to know they are worthy of whatever they desire.


So if you are one of those women. I feel you. There is a life beyond where you are. Choose YOU first and foremost and happiness and joy with follow. I know from experience that our reminder bracelets help you in those moments of choice. Help you to remember you are worthy of choosing you because each and every one of you are blessings in this world. Never forget it.


Love and hugs


Jan xxx



I am so excited you are here.

It’s time for you to be who you were born to be

The gorgeous, wildly capable, perfect, positive and thriving woman that you are !

I know. It sounds like a bit of a big deal—and yet, it’s really boils down to some simple choices. 

Knowing who you are, being who you really are, listening to your heart, following your intuition, making life changes to align with the real you: these are the most natural things as a human.

So by choosing not to live life as the real you, what happens is you feel suppressed, inauthentic, frustrated, unhappy, unfulfilled and out of integrity. That is a life half-lived, and we are not here for that!

I am here to get you back to the truth of who you are.

Together, we’re going to give up on people-pleasing, and trying to meet other people’s expectations, and hiding behind inauthentic masks that have started to feel like a second skin.

Together we’re going to make those simple but powerful choices :

          • to be exactly who we are;
          • to say what we need to say;
          • and to refuse to be invisible in our own lives.

Our mission is to support you everyday to stay true to living your most inspired and authentic life. Our special range of bracelets and bangles are created with love and messages to remind you that you are truly incredible exactly as you are.

We never use the word ‘you’ or tell you how 'you' should be on our affirmation bracelets, because we see our products as an extension of you and your personal truth, not an 'external somebody' telling you who you should be. This is what makes our products so powerful.

You just have to be YOU and live like you mean it

So, what are you waiting for?